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Business ROI

Measures the return on a business investment or project.

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Result
โ€”

How it works

1Enter your figures
2We apply the formula
3See your result

How to use it

  • Enter Project cost.
  • Enter Total return.

The formula

ROI = (net profit รท investment) ร— 100%.

Worked example

$5,000 profit on a $20,000 project is 25% ROI.

Frequently asked questions

Include all costs?

Yes โ€” count time and overhead.

Over what period?

State the timeframe for context.

Tips

  • Know your break-even before scaling spend.
  • Separate margin from markup when pricing.
  • Discount future cash flows to value projects.

Key terms

Break-even
Where revenue covers costs.
Margin
Profit as a percent of price.
NPV
Discounted value of future cash flows.